AI True Score and Otterly.AI both answer the same worried question — “is AI recommending my business, or my competitor?” — but they’re built for two different people. Otterly is a monthly dashboard you watch; AI True Score is a one-time report that tells you what to do. Which one is “better” depends entirely on whether you want to monitor a trend or get an answer and a fix plan.
Full disclosure up front: AI True Score is our product. We’ll tell you exactly when Otterly is the smarter buy — because a comparison that pretends our tool wins for everyone isn’t worth your time.
The short version
| AI True Score | Otterly.AI | |
|---|---|---|
| What it is | Free check + one-time report | Monthly monitoring dashboard |
| Price | Free Glimpse · $79 one-time (·$129 with a call) | From $29/mo (Lite) |
| Format | Done-for-you report + fix plan | Self-serve dashboard you log into |
| Coverage | 10 buyer-intent prompts × ChatGPT, Gemini, Perplexity · 59 signals | 15 prompts × ChatGPT, Google AI Overviews, Perplexity, Copilot |
| Ongoing tracking | 30-day fresh window, not a live chart | Daily tracking, ongoing |
| Best for | Owners who want proof + a plan, no subscription | Solo marketers who’ll log in and watch |
Prices and prompt counts were verified on each vendor’s own pricing page in July 2026 and will change — confirm current pricing before you buy.
What Otterly.AI is (and who it’s for)
Otterly.AI is the tool that shows up most often as the budget, small-business pick in independent AEO roundups, and that reputation is earned. Its Lite plan is about $29/month (a little less billed annually) and tracks 15 prompts across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot, with share-of-voice, sentiment, and on-page recommendations. Its bigger plans (Standard around $189/month for 100 prompts, Premium around $489/month for 400) scale up for agencies and larger teams.
The key word is dashboard. You pay every month to log in and watch a score move. That’s genuinely useful if someone will actually open it. If you’re a marketer, or you have one, and watching your AI mentions week over week is part of the job, Otterly is a legitimately good, affordable choice — and for that use it’s the better pick over us. We’ll say that plainly.
What AI True Score is (and who it’s for)
AI True Score is a done-for-you report, not a dashboard. You start with a free AI Readiness Glimpse that checks your site’s visible AI-readiness signals in a couple of minutes. Then the $79 AI True Score Full Report runs 10 real buyer-intent questions across three model families — ChatGPT, Gemini, Perplexity, Claude, and Grok — and checks 59 readiness signals to show whether AI names your business, who it names instead, and exactly what to fix. There’s a $129 Advanced Report that adds a plain-English walkthrough with a real person.
It’s built for the owner who also answers the phone, runs the crew, and does the invoicing — the person who is never going to log into a dashboard every week, and doesn’t want to. You get proof and a prioritized plan once, for a flat price, and you’re done.
The honest trade-off
Here’s the real fork in the road:
- Otterly is built to watch. It shines when you want a continuous, updating view and you’ll use it. Its weakness for a busy owner is that a dashboard you don’t open is money you waste — and 15 prompts is a narrow window if you offer many services across many areas.
- AI True Score is built to fix. It shines when you want to know where you stand and what to change, once, without a subscription. Its honest limit is the mirror image of Otterly’s strength: our report gives you a 30-day fresh window, not a live chart you can stare at daily. If your job is to monitor a trend line every week, a subscription tool fits you better.
Neither of these is a knock. They’re different jobs. A monitoring subscription and a one-time proof report are two different purchases, and the right one is simply the one that matches what you’ll actually do.
How to choose in one minute
- Will you log in every week? Be honest. If yes, a $29/month dashboard like Otterly earns its keep. If “probably not,” a subscription is money you’ll stop using by week three — a one-time report you act on does more.
- Do you want a chart or a to-do list? Otterly gives you an ongoing chart of mentions. Our $79 report gives you a prioritized, plain-English list of what to change. Pick the output you’ll actually use.
- How wide is your business? A single-service local shop is fine inside 15 prompts. Many services across several towns and that window fills up fast — our report runs 10 buyer-intent prompts specifically chosen for how customers ask, and the readiness check covers 59 signals regardless of prompt count.
One thing both tools share: neither can guarantee AI will name you. Anyone promising a spot in the answer is selling you something. The honest version — ours and Otterly’s — shows you the truth and improves your odds.
If you want the wider field, we wrote an honest, full roundup of the best AI visibility tools for small businesses (Otterly included, with real prices). And if you’re still figuring out the basics, start with what AEO actually is or why your business might not be showing up in AI answers.
The fastest way to decide
You don’t have to guess. Run a free AI visibility check on your own site — it takes a couple of minutes and shows whether AI has what it needs to find, understand, and name your business. If that surfaces gaps and you want the full picture — 10 buyer questions across ChatGPT, Gemini, Perplexity, Claude, and Grok, the 59 signals, and a fix plan — the $79 Full Report is there. And if you decide you’d rather watch a dashboard month to month, Otterly is a fair pick and we’ll be the first to say so.
Sources & method
Otterly pricing, plans, and prompt counts were verified on the vendor’s own pricing page in July 2026 and will change — confirm current pricing before purchasing. AI True Score details reflect our live pricing and how it works as of July 2026. This is a comparison of our own product against a competitor; we’ve aimed to make it the version you’d trust even if you choose Otterly.